Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists several other countries where the product can be acquired. The company, based in Canada, markets Puff Bar as an electronic cigarette that can be used just like a regular cigarette. The only difference is that whenever you light Puff Bar, it mimics the appearance and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the product compared to that of a cigarette, and smokers all over the world have embraced the new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the website still lists several countries where in fact the product is not available. On the list of countries list may be the U.S., where the product is specifically targeted at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the merchandise in the U.S., although it remains the goal of the company to make the product obtainable in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the chance that the loophole had been discovered before Puff Bar Flavors the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to generate the e cigarette, which are Smaxx and Vapro. Because the Puff Bar is still illegal in the U.S., it could be difficult for manufacturers to ship their products into the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too high to be healthy. They also fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that is commonly used to market cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between your smoker’s mouth and the product, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to hold the Puff Bar set up. With the puff bar, the entire surface of the device is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products based on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. The lack of health or trademark significance does not appear to have hindered the business from selling the products to the public.
Having less health or warning letters on all the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome solution to enjoy their daily dose of nicotine. So that you can reduce the selling point of the puff bar to teens, manufacturers should include more health-related language on the marketing materials.